Why personal branding is important for freelancers?

by Dec 9, 2018Branding

Why It Holds Limitless Opportunities?

Being a freelancer, what you need to understand the most in order to grow is nothing else but to understand the importance of “personal branding”.

It is a powerful tool that helps motivated individuals to establish their personalities further as a brand. With personal branding, you present yourself the way you want to be introduced to your audience and potential clients. It is a great and only way to establish a good reputation in your niche and obtain limitless opportunities.

New freelancers might still be wondering why you need a personal brand… I am not even started yet how I will become a brand?

Well, the thing is you need to introduce your executive potentials in the most powerful manner to grow professionally. When you create a personal brand for yourself and put it out there, the people you want to connect with will begin finding you. It’s just like advertising your skills and talents to a group of people who can be your potential clients.

Here are a few advantages that will help you acknowledge the importance of personal branding in your freelance journey:

1. Working With Your Ideal Clients

To grow professionally, it’s necessary that you find yourself the most ideal clients whose tasks suit your area of practice. Just like every doctor cannot deal with dental issues or heart problems, every freelancer can also not do all sorts of freelance projects. You have to be a graphic designer to design graphics and a good writer to write blog posts. Personal branding allows you to highlight your skills among your potential clients so you won’t have to deal with irrelevant projects.

For Instance, Graphic Designer, you can use Behance.net and dribbble to showcase your work and start developing a personal brand on these platforms.

Copywriters & Writing Professionals can use Quora, Medium, LinkedIn to build their followers and create a legacy or you can develop you own personal blog.

2. Building Professional Relationships

As a freelancer, you might be wondering how to establish some real working relationships. Well, putting your professional personality as a brand out there helps you build some real professional connections. You have to put your skills and potentials on display to attract the clients you want to work with the most. Individual branding allows you to be an open book for your clients and build a whole new wave of trust to develop long-term relationships. It’s like establishing a one-to-one relation on the grounds of clarity between client and freelancer.

Never Hesitate to communicate to your ideal client though make sure you know what you are talking about and offering value in your proposal.

3. Less Confusion, More Work!

Freelancers who don’t consider branding themselves often deal with immense confusion over taking a task or project. The problem is that when you don’t finalize your expertise, you stay confused when it comes to saying yes or no to a project. On the other hand, through personal branding you pinpoint your expertise and become quite sure about what you can do and what you are willing to do. You are only approached by the clients who offer you relevant projects instead of asking for random tasks.

4. Standing Away From The Crowd

Introducing yourself as a freelancer makes you no different than other freelancers. But branding yourself as a graphic designer or fashion blogger or online tutor will definitely highlight you in the crowd of freelancers. Personal branding will help you to be different and precise about your profession.

To conclude, it won’t be wrong to say that personal branding is immensely important for freelancers to boost up their careers. It makes your skills and true professional identity stand out in the crowd, giving you an edge over many professionals who haven’t got it done!

Feel free to reach out to me for any questions related to Freelancing & Personal Branding.

Chetan Gupta

Chetan Gupta

Divi Designer/ Consultant